Google's Knowledge Graph. Not everyone will see it initially and it is beginning first for those who use English in their searches. But it is an attempt to better help you find what you are looking for. For example and here, above is a search for Leonardo da Vinci. In column #1 one finds the results of the normal search, while in column #2 are items related to da Vinci that also be of interest to you. Thus Google is trying to improve its search process. Think, especially of when kids look up dictionary words out of context. Now they will be able to get a frame of reference on the right column, which if they use it, should help them see which definition, event, etc. should be the correct one for which they are searching. Finally be aware that this search engine is being rolled out slowly and will not work for everyone and even in every search for people in which it is working.